Track A: Science of Sales – Monday 24 April
13:15 – 14:00
Your organization’s most important assets are your customers and your data. Sustainable competitive advantage lies in maximizing these assets to drive top-line and bottom-line performance across the entire enterprise. This session discusses how any organization can leverage, improve and enhance their data to drive more compelling and meaningful customer experiences. DigitasLBi will showcase how we enable our clients use the power of data to uncover actionable insights, deliver innovative programs that increase engagement and deliver positive economic impact. This session will include a real-life case study demonstrating how Dunkin Brands (Dunkin Donuts/Baskin Robbins) is using data-driven customer experiences to increase sales, loyalty and satisfaction to consumers, franchisees and shareholders.
Presented by: Juan Carlos Gabarro