B101: View From the Crowd: Digital Marketing

Track B: Filling the Pipeline – Monday 24 April 
10:15 – 11:00

Is digital marketing technology living up to its promise? Using crowdsourced marketer satisfaction scores and usage data metrics, this session looks at the current state of technology supporting modern marketing organizations. Learn what users really think about the usability, implementation, ROI, and other key features of the most popular tools, and find out what business problems marketers are facing and whether there are tools available to help improve business outcomes.

Presented by: Michael Fauscette