B102: The Marketer’s Cookbook: Recipes for Using Predictive Analytics

Track B: Filling the Pipeline – Monday 24 April 
11:15 – 12:00

Marketing teams have become the guardians for their organizations’ customer experiences. While it is important to acquire customers, retaining them has become more challenging. With diverse customer needs and a splintering of traditional marketing segments, how can marketing deepen customer relationships, and do it at scale? This session offers key takeaways, case studies, and practical steps on using predictive analytics to expand customer relationships; using data analytics to pinpoint customer pain points; and using AI, machine learning, robotics, and other technologies to evolve what we mean by customer relationship management.

Presented by: Steven Ramirez