B104: Turning Customers into Brand Advocates

Track B: Filling the Pipeline – Monday 24 April 
15:15 – 16:00

This highly interactive presentation will offer tips for embedding a “think like an owner” mentality into your customer service staff and explore other fundamental questions, like what customers want, how customer service can drive customer loyalty, and, the role of social media in customer service. Ultimately, you want customers to have positive interactions with your company and then share those experiences with their peers. Once that happens, you can win referrals by tapping into their influence as brand advocates.

Presented by: Randi Busse