Track C: Boot Camp Basic Training – Monday 24 April
10:15 – 11:00
Every organization needs to gather, organize, analyze, and exploit the deluge of data coming from both traditional media and increasingly the digital firehose. Discover how best-in-class B2B, B2C, and B2B2C organizations such as ExxonMobil, Amazon, Marriott, Uber, Disney, and others take an integrated approach to customer engagement. Learn how they are integrating customer profiles, traditional media, social media, ecommerce, emerging technologies, and customer experience management to ensure they and their customers thrive in the digital deluge. This session covers the drivers behind the digital deluge and the components of an effective integrated customer-centric strategy; how to optimally gather offline and online information about your customers, analyze it, and derive actionable insights from it; and case studies of organizations already successfully implementing an integrated customer-centric strategy.
Presented by: Barton J Goldenberg