C104: CRM, the Cloud, & the Culture of Mediocrity— Implementing Success in Next-Gen CRM

Track C: Future Trends – Monday 24 April 
15:15 – 16:00

Cloud-based CRM implementations are becoming more complex, more mission-critical, and more closely integrated with on-premises and other cloud properties than ever before. While the appetite for more complexity has grown, the tools, processes, and cultural mindset have not kept up. The result is that CRM in the cloud is facing the same threat that on-premises software implementations have faced for the past 20 years: an excessively high failure rate and a culture of mediocrity that favors getting the job done over getting it done right. This session focuses on how companies can eliminate failure and waste in CRM implementations and stop the cycle of mediocrity.

Presented by: Joshua Greenbaum