A201: Using Customer Engagement to Create Loyalty

Track A: Creating Sustainable Growth – Tuesday 25 April 
10:45 – 11:30

As organizations begin pursuing customer engagement-focused strategies, many others still wonder whether customer engagement really matters and struggle to find ways to engage more customers. This session shines a spotlight on customer engagement, providing clarity on the topic and specific recommendations to maximize engagement-related efforts. It discusses how to successfully engage customers from the perspective of a marketing practitioner, drawing on many real-world examples from the Marriott Rewards program.

Presented by: Rich Toohey