A202: Credible Growth: Using CRM Practices to Manage Long-Term Growth

Track A: Creating Sustainable Growth – Tuesday 25 April 
11:45 – 12:30

CRM typically focuses on the shorter-term sales pipeline that moves well-defined opportunities through the funnel. As a product leadership company, much of Gore’s long-term growth depends on new product development initiatives that could require years to reach technical feasibility, validate market acceptance, and commercialize. This case study shares how Gore has used CRM tools and practices to support R&D, business, and finance users to collaborate, evaluate, and document product development and track new projects from concept to pipeline to actual revenue growth. At Gore, CRM has become a key data source for strategic planning and portfolio management, and it can be the same at your company.

Presented by: Stephen French