B201: Planning for CRM Success

Track B: Essential Big Picture Considerations – Tuesday 25 April 
10:45 – 11:30

CRM is the business philosophy that allows you to know your customers, prospects, and partner ecosystems more thoroughly and enables you to share information more effectively. In business, this can only be achieved through the integration of people, business processes, and CRM technologies. This session offers a step-by-step game plan on how to successfully implement CRM strategies, technologies, and processes into your organization. This is a non-technical session designed for business professionals.

Presented by: Rick McCutcheon