A301: How to Become a Customer- & Employee- Centric Leader—& Reach the Next Level in Customer Engagement

Track A: People Relationships – Wednesday 26 April 
09:00 – 09:45

The transformational change needed in organizations to move from a product-and-distribution view toward a customer-centric view does not fail because of technology or the lack of change management. It fails because we don’t develop customer- and employee-centric leadership skills in our team-leading staff (including C-level managers). Based on a proven methodology—and illustrated by the case study of a client, a major premium automotive manufacturer—this session aims to give you insight into the strategic coaching skills that enable managers to shift their focus toward making a difference for customers and employees.

Presented by: Silvana Buljan