A302: Extending CRM Beyond an Efficiency Tool Into a Platform for a Culture of Relationship

Track A: People Relationships – Wednesday 26 April 
10:00 – 10:45

Your CRM system should be the entry point for organizing your relationships toward a powerful shared purpose—beyond business. Shared purpose allows your company to tap into the enormous potential and business value of your network. Being part of the relationship revolution means better content, continuous innovation, and increased customer referrals, not just efficiency and profit gains. When you have a strategically designed CRM to measure sales and relationships, a broader customer base and a stronger brand follow. This session defines the practical steps required to establish a relationship strategy for your CRM.

Presented by: Charlie Brown, Anna Richter