Trailer, Barry

Barry Trailer
Research Principal
CSO Insights

Barry Trailer is co-founder and Research Principal of CSO Insights, the research division of Miller Heiman Group. With more than thirty years of professional selling experience, Barry has served as president of Miller-Heiman, and Goldmine’s CRM division. Barry’s writing includes The Sales & Marketing Excellence Challenge: Changing How the Game Is Played, co-authored with Jim Dickie, and Sales Mastery, a novel. Barry has also served as Contributing Editor at CRM magazine, has produced numerous white papers on sales process and been twice published in the Harvard Business Review.