Category Archives: Track C

C302: The Future of Customer Experience Lies in the Fusion of Storytelling, Artificial Inteligence, and Customer Experience

Track C: Expert Perspectives – Wednesday 26 April 
10:00 – 10:45

Is the future of customer experience revolutionary or evolutionary? How can the advancements in AI help businesses tell better stories that are more relevant in the eyes of customers? With advances in machine learning, prescriptive analytics, and mobile technologies, businesses have the tools to redesign their customer experiences and deliver contextualized, self-directed journeys across all channels, journeys that will foster loyalty and encourage advocacy. This session highlights how the blending of AI and storytelling will enhance customer experiences and improve digital immediacy.

Presented by: Sheryl Kingstone

Closing Keynote Panel: The Cutting Edge of Sports Fan Engagement

Closing Keynote Panel – Wednesday 26 April 
11:45 – 12:30

Learn from a panel of sports business executives from teams and agencies in the field how to engage fans who are already digitally mature and looking to be more involved. Sounds easy, but not when you are a midsized business with a small budget and enterprise level expectations. Hear what the teams do and how they collaborate with others to get it done.

Presented by: Paul Greenberg, Peter Sorckoff, Ben Nickerson, Mark DiMaurizio