Track B: Essential Big Picture Considerations – Tuesday 25 April
13:45 – 14:30
In many instances companies continue to struggle with adoption of their CRM initiatives. This session highlights a particular scenario in which an organization had switched CRM products and was on its second failed implementation. It was considering moving to its third product in 4 years when we suggested a different approach, one that completely changed the results without requiring a change in platform. Attendees learn how to take an objective approach to their CRM and how to use adoption concepts to make a meaningful shift in how users think about their CRM technology, as well as methods for implementing changes that equate to success.
Presented by: Danny Estrada